About me
María Elisa
I’m an Industrial Designer at heart, making creative and strategic user experiences.
My approach combines user empathy, strategic thinking and the ability to identify and implement impactful solutions to business challenges. I excel at defining product roadmaps, advanced prototyping and creating/evolving design systems.
What I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. UI/UX design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Market research and project planning
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. UI/UX design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Market research and project planning
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. UI/UX design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Market research and project planning
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
My experience focuses on the creation of digital products for financial and business sectors. My professional background ranges from designing institutional ERPs to developing banking web applications and monitoring systems, where I have contributed significantly as a co-leader in a US startup and agency.
UX/UI Designer
Ailum Dev
2025
UX/UI Designer
Ailum Dev
2025
UX/UI Designer
Ailum Dev
2025
Product Designer
Spaces
2023 - Present
Product Designer
Spaces
2023 - Present
Product Designer
Spaces
2023 - Present
UI Designer
DTIC UIS
2022 - 2023
UI Designer
DTIC UIS
2022 - 2023
UI Designer
DTIC UIS
2022 - 2023
Graphic Designer
Agencia Kimera
2021 - 2022
Graphic Designer
Agencia Kimera
2021 - 2022
Graphic Designer
Agencia Kimera
2021 - 2022
My Tech Stack
I use Figma to design clean interfaces and design kits. Illustrator for graphics. Linear to get organized. Each tool supports well made and thought designs.
Figma
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Figma
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Adobe Illustrator
My tool for bringing 2D visuals into the web and physical projects— branding, packaging, illustrations and more.
Adobe Illustrator
My tool for bringing 2D visuals into the web and physical projects— branding, packaging, illustrations and more.
Linear
My trusted solution for managing projects and staying on track while communicating progress.
Linear
My trusted solution for managing projects and staying on track while communicating progress.
Mobbin
Where I connect, share insights, and grow within the design community.
Mobbin
Where I connect, share insights, and grow within the design community.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Discovery & Strategy
This is where it all begins. I start with the project brief to conduct a competitive analysis and define user personas. I cluster the research insights to deeply understand the needs and define the target audience. The result is a clear roadmap that aligns the product vision and establishes the strategic foundations.
01.
Discovery & Strategy
This is where it all begins. I start with the project brief to conduct a competitive analysis and define user personas. I cluster the research insights to deeply understand the needs and define the target audience. The result is a clear roadmap that aligns the product vision and establishes the strategic foundations.
01.
Discovery & Strategy
This is where it all begins. I start with the project brief to conduct a competitive analysis and define user personas. I cluster the research insights to deeply understand the needs and define the target audience. The result is a clear roadmap that aligns the product vision and establishes the strategic foundations.
02.
Ideation & Definition
I transform the strategy into a tangible structure. Through brainstorming sessions and requirement specification, I shape the solution. In this phase, I create the User Flows and the initial wireframes, establishing the interface's skeleton and defining the core interaction before diving into the visual design.
02.
Ideation & Definition
I transform the strategy into a tangible structure. Through brainstorming sessions and requirement specification, I shape the solution. In this phase, I create the User Flows and the initial wireframes, establishing the interface's skeleton and defining the core interaction before diving into the visual design.
02.
Ideation & Definition
I transform the strategy into a tangible structure. Through brainstorming sessions and requirement specification, I shape the solution. In this phase, I create the User Flows and the initial wireframes, establishing the interface's skeleton and defining the core interaction before diving into the visual design.
03.
Iterative Collaboration
Design is a living and collaborative process. I work in cycles, presenting the wireframe progress for review by the development team (FE) and the Product Owner (PO). Each cycle includes adjustments and iterations based on the feedback received, ensuring the solution not only meets the requirements but is also technically feasible and aligned with the product goals.
03.
Iterative Collaboration
Design is a living and collaborative process. I work in cycles, presenting the wireframe progress for review by the development team (FE) and the Product Owner (PO). Each cycle includes adjustments and iterations based on the feedback received, ensuring the solution not only meets the requirements but is also technically feasible and aligned with the product goals.
03.
Iterative Collaboration
Design is a living and collaborative process. I work in cycles, presenting the wireframe progress to the development team and the Product Owner. Each cycle includes adjustments and iterations based on the feedback received, ensuring the solution not only meets the requirements but is also technically feasible and aligned with the product goals.
04.
Evaluation and Handoff
I prepare the design for its final validation. I develop the high-fidelity screens and define the testing protocols to evaluate usability with real users. This step is key to validating the solution before launch and ensuring the product is ready to be made reality by the development team.
04.
Evaluation and Handoff
I prepare the design for its final validation. I develop the high-fidelity screens and define the testing protocols to evaluate usability with real users. This step is key to validating the solution before launch and ensuring the product is ready to be made reality by the development team.
04.
Evaluation and Handoff
I prepare the design for its final validation. I develop the high-fidelity screens and define the testing protocols to evaluate usability with real users. This step is key to validating the solution before launch and ensuring the product is ready to be made reality by the development team.
05.
Launch & Analysis
The process doesn't end at launch. After the product's implementation and release, I conduct a post-launch evaluation analysis. I measure the design's impact based on defined metrics and generate a report with key learnings, which will serve as the starting point for future iterations and product improvements.
05.
Launch & Analysis
The process doesn't end at launch. After the product's implementation and release, I conduct a post-launch evaluation analysis. I measure the design's impact based on defined metrics and generate a report with key learnings, which will serve as the starting point for future iterations and product improvements.
05.
Launch & Analysis
The process doesn't end at launch. After the product's implementation and release, I conduct a post-launch evaluation analysis. I measure the design's impact based on defined metrics and generate a report with key learnings, which will serve as the starting point for future iterations and product improvements.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
María Elisa
I’m an Industrial Designer at heart, making creative and strategic user experiences.
My approach combines user empathy, strategic thinking and the ability to identify and implement impactful solutions to business challenges. I excel at defining product roadmaps, advanced prototyping and creating/evolving design systems.
What I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. UI/UX design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Market research and project planning
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. UI/UX design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Market research and project planning
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. UI/UX design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Market research and project planning
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
My experience focuses on the creation of digital products for financial and business sectors. My professional background ranges from designing institutional ERPs to developing banking web applications and monitoring systems, where I have contributed significantly as a co-leader in a US startup and agency.
UX/UI Designer
Ailum Dev
2025
UX/UI Designer
Ailum Dev
2025
UX/UI Designer
Ailum Dev
2025
Product Designer
Spaces
2023 - Present
Product Designer
Spaces
2023 - Present
Product Designer
Spaces
2023 - Present
UI Designer
DTIC UIS
2022 - 2023
UI Designer
DTIC UIS
2022 - 2023
UI Designer
DTIC UIS
2022 - 2023
Graphic Designer
Agencia Kimera
2021 - 2022
Graphic Designer
Agencia Kimera
2021 - 2022
Graphic Designer
Agencia Kimera
2021 - 2022
My Tech Stack
I use Figma to design clean interfaces and design kits. Illustrator for graphics. Linear to get organized. Each tool supports well made and thought designs.
Figma
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Figma
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Adobe Illustrator
My tool for bringing 2D visuals into the web and physical projects— branding, packaging, illustrations and more.
Adobe Illustrator
My tool for bringing 2D visuals into the web and physical projects— branding, packaging, illustrations and more.
Linear
My trusted solution for managing projects and staying on track while communicating progress.
Linear
My trusted solution for managing projects and staying on track while communicating progress.
Mobbin
Where I connect, share insights, and grow within the design community.
Mobbin
Where I connect, share insights, and grow within the design community.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Discovery & Strategy
This is where it all begins. I start with the project brief to conduct a competitive analysis and define user personas. I cluster the research insights to deeply understand the needs and define the target audience. The result is a clear roadmap that aligns the product vision and establishes the strategic foundations.
01.
Discovery & Strategy
This is where it all begins. I start with the project brief to conduct a competitive analysis and define user personas. I cluster the research insights to deeply understand the needs and define the target audience. The result is a clear roadmap that aligns the product vision and establishes the strategic foundations.
01.
Discovery & Strategy
This is where it all begins. I start with the project brief to conduct a competitive analysis and define user personas. I cluster the research insights to deeply understand the needs and define the target audience. The result is a clear roadmap that aligns the product vision and establishes the strategic foundations.
02.
Ideation & Definition
I transform the strategy into a tangible structure. Through brainstorming sessions and requirement specification, I shape the solution. In this phase, I create the User Flows and the initial wireframes, establishing the interface's skeleton and defining the core interaction before diving into the visual design.
02.
Ideation & Definition
I transform the strategy into a tangible structure. Through brainstorming sessions and requirement specification, I shape the solution. In this phase, I create the User Flows and the initial wireframes, establishing the interface's skeleton and defining the core interaction before diving into the visual design.
02.
Ideation & Definition
I transform the strategy into a tangible structure. Through brainstorming sessions and requirement specification, I shape the solution. In this phase, I create the User Flows and the initial wireframes, establishing the interface's skeleton and defining the core interaction before diving into the visual design.
03.
Iterative Collaboration
Design is a living and collaborative process. I work in cycles, presenting the wireframe progress for review by the development team (FE) and the Product Owner (PO). Each cycle includes adjustments and iterations based on the feedback received, ensuring the solution not only meets the requirements but is also technically feasible and aligned with the product goals.
03.
Iterative Collaboration
Design is a living and collaborative process. I work in cycles, presenting the wireframe progress for review by the development team (FE) and the Product Owner (PO). Each cycle includes adjustments and iterations based on the feedback received, ensuring the solution not only meets the requirements but is also technically feasible and aligned with the product goals.
03.
Iterative Collaboration
Design is a living and collaborative process. I work in cycles, presenting the wireframe progress to the development team and the Product Owner. Each cycle includes adjustments and iterations based on the feedback received, ensuring the solution not only meets the requirements but is also technically feasible and aligned with the product goals.
04.
Evaluation and Handoff
I prepare the design for its final validation. I develop the high-fidelity screens and define the testing protocols to evaluate usability with real users. This step is key to validating the solution before launch and ensuring the product is ready to be made reality by the development team.
04.
Evaluation and Handoff
I prepare the design for its final validation. I develop the high-fidelity screens and define the testing protocols to evaluate usability with real users. This step is key to validating the solution before launch and ensuring the product is ready to be made reality by the development team.
04.
Evaluation and Handoff
I prepare the design for its final validation. I develop the high-fidelity screens and define the testing protocols to evaluate usability with real users. This step is key to validating the solution before launch and ensuring the product is ready to be made reality by the development team.
05.
Launch & Analysis
The process doesn't end at launch. After the product's implementation and release, I conduct a post-launch evaluation analysis. I measure the design's impact based on defined metrics and generate a report with key learnings, which will serve as the starting point for future iterations and product improvements.
05.
Launch & Analysis
The process doesn't end at launch. After the product's implementation and release, I conduct a post-launch evaluation analysis. I measure the design's impact based on defined metrics and generate a report with key learnings, which will serve as the starting point for future iterations and product improvements.
05.
Launch & Analysis
The process doesn't end at launch. After the product's implementation and release, I conduct a post-launch evaluation analysis. I measure the design's impact based on defined metrics and generate a report with key learnings, which will serve as the starting point for future iterations and product improvements.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
María Elisa
I’m an Industrial Designer at heart, making creative and strategic user experiences.
My approach combines user empathy, strategic thinking and the ability to identify and implement impactful solutions to business challenges. I excel at defining product roadmaps, advanced prototyping and creating/evolving design systems.
What I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. UI/UX design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Market research and project planning
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. UI/UX design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Market research and project planning
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. UI/UX design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Market research and project planning
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
My experience focuses on the creation of digital products for financial and business sectors. My professional background ranges from designing institutional ERPs to developing banking web applications and monitoring systems, where I have contributed significantly as a co-leader in a US startup and agency.
UX/UI Designer
Ailum Dev
2025
UX/UI Designer
Ailum Dev
2025
UX/UI Designer
Ailum Dev
2025
Product Designer
Spaces
2023 - Present
Product Designer
Spaces
2023 - Present
Product Designer
Spaces
2023 - Present
UI Designer
DTIC UIS
2022 - 2023
UI Designer
DTIC UIS
2022 - 2023
UI Designer
DTIC UIS
2022 - 2023
Graphic Designer
Agencia Kimera
2021 - 2022
Graphic Designer
Agencia Kimera
2021 - 2022
Graphic Designer
Agencia Kimera
2021 - 2022
My Tech Stack
I use Figma to design clean interfaces and design kits. Illustrator for graphics. Linear to get organized. Each tool supports well made and thought designs.
Figma
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Figma
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Adobe Illustrator
My tool for bringing 2D visuals into the web and physical projects— branding, packaging, illustrations and more.
Adobe Illustrator
My tool for bringing 2D visuals into the web and physical projects— branding, packaging, illustrations and more.
Linear
My trusted solution for managing projects and staying on track while communicating progress.
Linear
My trusted solution for managing projects and staying on track while communicating progress.
Mobbin
Where I connect, share insights, and grow within the design community.
Mobbin
Where I connect, share insights, and grow within the design community.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Discovery & Strategy
This is where it all begins. I start with the project brief to conduct a competitive analysis and define user personas. I cluster the research insights to deeply understand the needs and define the target audience. The result is a clear roadmap that aligns the product vision and establishes the strategic foundations.
01.
Discovery & Strategy
This is where it all begins. I start with the project brief to conduct a competitive analysis and define user personas. I cluster the research insights to deeply understand the needs and define the target audience. The result is a clear roadmap that aligns the product vision and establishes the strategic foundations.
01.
Discovery & Strategy
This is where it all begins. I start with the project brief to conduct a competitive analysis and define user personas. I cluster the research insights to deeply understand the needs and define the target audience. The result is a clear roadmap that aligns the product vision and establishes the strategic foundations.
02.
Ideation & Definition
I transform the strategy into a tangible structure. Through brainstorming sessions and requirement specification, I shape the solution. In this phase, I create the User Flows and the initial wireframes, establishing the interface's skeleton and defining the core interaction before diving into the visual design.
02.
Ideation & Definition
I transform the strategy into a tangible structure. Through brainstorming sessions and requirement specification, I shape the solution. In this phase, I create the User Flows and the initial wireframes, establishing the interface's skeleton and defining the core interaction before diving into the visual design.
02.
Ideation & Definition
I transform the strategy into a tangible structure. Through brainstorming sessions and requirement specification, I shape the solution. In this phase, I create the User Flows and the initial wireframes, establishing the interface's skeleton and defining the core interaction before diving into the visual design.
03.
Iterative Collaboration
Design is a living and collaborative process. I work in cycles, presenting the wireframe progress for review by the development team (FE) and the Product Owner (PO). Each cycle includes adjustments and iterations based on the feedback received, ensuring the solution not only meets the requirements but is also technically feasible and aligned with the product goals.
03.
Iterative Collaboration
Design is a living and collaborative process. I work in cycles, presenting the wireframe progress for review by the development team (FE) and the Product Owner (PO). Each cycle includes adjustments and iterations based on the feedback received, ensuring the solution not only meets the requirements but is also technically feasible and aligned with the product goals.
03.
Iterative Collaboration
Design is a living and collaborative process. I work in cycles, presenting the wireframe progress to the development team and the Product Owner. Each cycle includes adjustments and iterations based on the feedback received, ensuring the solution not only meets the requirements but is also technically feasible and aligned with the product goals.
04.
Evaluation and Handoff
I prepare the design for its final validation. I develop the high-fidelity screens and define the testing protocols to evaluate usability with real users. This step is key to validating the solution before launch and ensuring the product is ready to be made reality by the development team.
04.
Evaluation and Handoff
I prepare the design for its final validation. I develop the high-fidelity screens and define the testing protocols to evaluate usability with real users. This step is key to validating the solution before launch and ensuring the product is ready to be made reality by the development team.
04.
Evaluation and Handoff
I prepare the design for its final validation. I develop the high-fidelity screens and define the testing protocols to evaluate usability with real users. This step is key to validating the solution before launch and ensuring the product is ready to be made reality by the development team.
05.
Launch & Analysis
The process doesn't end at launch. After the product's implementation and release, I conduct a post-launch evaluation analysis. I measure the design's impact based on defined metrics and generate a report with key learnings, which will serve as the starting point for future iterations and product improvements.
05.
Launch & Analysis
The process doesn't end at launch. After the product's implementation and release, I conduct a post-launch evaluation analysis. I measure the design's impact based on defined metrics and generate a report with key learnings, which will serve as the starting point for future iterations and product improvements.
05.
Launch & Analysis
The process doesn't end at launch. After the product's implementation and release, I conduct a post-launch evaluation analysis. I measure the design's impact based on defined metrics and generate a report with key learnings, which will serve as the starting point for future iterations and product improvements.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.